Social media & email


Social media:

Social media has become a regular part of all of our lives. Whether you’re connecting with your family on the other side of the world on Facebook or reading news on Twitter, it plays a role in everyone’s day. We’ve already told you why social networking is important for fundraising, but how do you make sure you’re doing it properly? We put together some of our favourite tips for fundraising on social media to help you get as many people as possible involved in doing good.


A Little More Conversation

If you follow different brand pages on Facebook or Twitter, you probably notice that they respond to questions, complaints and comments. Follow their lead and make sure you’re engaging with any updates you post on social media. If your friend asks about the cause or why you’re getting involved, answer them! Sharing your passion with your friends will help them understand why you’re fundraising—and you may just get them to join in.


Practice What You Preach

If you’re filling your friends’ Facebook feeds with the latest news about your cause, make sure you’re telling them what you are doing, too. Leading by example helps increase donations. On everydayhero, you can easily share your MapMyFitness workouts and profile updates to your social media profiles to show all of the work you’re doing to help out a cause.


Prime Time

It’s great that you’re posting regularly for your friends to see, but are you posting at the right times? If no one is online to see your post, it won’t do any good! Experts suggest posting on Facebook between 1 and 4 p.m. or on Twitter between 1 and 3 p.m. You should avoid posting on either network after 8 p.m.—most people are busy with family, friends or other plans in the evening. If you want to see the best times to post – and how far you can reach on your social media networks – try using Klout.


Short and Tweet

When you’re passionate about something, it can be very easy to talk at length about it. However, since there are many different things competing for your attention online, short posts are actually the most successful. If you’re on Twitter, keep your posts around 100 characters; on Facebook, stick with 40 characters. The prospect of keeping your story short may sound daunting, but remember that you can always link off to your everydayhero page so that those who want more information can easily find it!


Signed, sealed, delivered.

Update your email signature to include your supporter page link, and ask your friends to do the same. It’s a simple, and free! way to reach more people (a.k.a., potential supporters) with every email you send.


You’ve got a friend.

Reach out to your email address book. This is the perfect opportunity to reconnect with your friends and family, particularly if it’s been a while. Write your story, include your supporter link, and give everyone an update on what you’re up to. It’s a great opportunity for your connections to share in your passion and help you raise money.


It’s all about the follow up.

Don’t be afraid to send more than one email. Of course, you don’t want to bombard your email contacts, but don’t give up after the first attempt. Often, people just need a reminder! Continue to express your enthusiasm about your amazing cause, and the things you are doing to raise money. Our advice? Try two to three emails before a big event, and one to two after. You definitely want to let your supporters how your event went, too — include some photos, or even a video. Make them feel proud for being a part of it!


Straight to the source.

Be sure to reach out to the charity you’re supporting! While some charities’ websites are better than others, you should be able to find a contact form or email address with a little digging. Tell them what you are doing, include some pictures and your supporter page link — if they’re on social media, they may be able to help spread the word. Regardless, they’ll definitely want to know about the great work you’re doing!

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